Shifting Still Continues
Sorry, I need to remind the executives and regulators to be more careful about reading the gentle signals of this change this time.
This time change is disruptive, not continuum. He changed the platform, not a momentary renovation. And he can knock down the incumbent, no matter how strong the brand, reputation or application of countinuous innovation.
Observe continuous disruptive innovations that could potentially destroy employment if it is controlled from the outside aggressively.
So, in addition to the purchasing power aspect or the desire to buy that need to continue to be explored it we will still hear the big names that have the potential to fall even though currently still reap many benefits. The innovation of the young immigrants who seem to "burn money" clearly can not be ignored.
Hope you read it carefully. Because when sales dropped heavily and had to be transferred to Microsoft, Nokia (2013) did not dare to blame the purchasing power. Although at the same time, Kodak (2013) also went bankrupt.
Then in the following years (2016), sales of almost all retail stores in the United States also went down and hundreds of outlets owned by Wallmart, Macy's, Kohl's, Sears were shut down in many locations. In fact, in the United States, Forrester and eMarketer estimate online retail business in the US by the end of this year only reached about 440 billion US dollars or less than 8 percent of total retail sales.
However, even though the percentage is small, it has empirically proven enough to paralyze large conventional retailers in the United States. Could it be that this is happening here? It can be selectively destroyed.
Fight With Innovation
Notice, when handed to Microsoft, Nokia CEO Stephen Elop said, "There is no wrong managerial decision, but we suddenly lose, lose."
Then Finnish Prime Minister Alexander Stubb said the cause of the country's economic collapse was on Apple, which resulted in the country's debt rating downgraded Standard & Poor's from AAA to AA +. "... ..iPhone killed Nokia and the iPad was killed by the Finnish paper industry ..." But he welcomed it positively: "We'll make a comeback," he continued.
That's how shifting happens. For a nation that values innovation, threats and strikes are not faced with crying, but productive-innovative attitudes.
On the other hand, shifting is not only happening from the conventional world to the online world. It can happen from one actor to another. Time goes by, a nation's economy changes, technology changes, new generation comes and lifestyle changes.
Just as you as a consumer do shifting from buying used cars to new cars, from motorcycles to LCGC cars, from medical treatment to health center to hospital, from insurance to health BPJS (and vice versa), from apartment to apartment, from rice to noodle Instant, from home-to-restaurant cooking, from cable phone to mobile phone, from tv to board to cable tv, and so on.
Again, revenues change, consumption changes. New technology comes in expanding choice.
Lifestyle changes things.
For this reason, it is important for BPS, governments and economists to re-learn and photograph more people's lifestyle changes more often and build a tradition of innovation.
And, because we live in an archipelago of diverse economies, it is definitely an economic picture that needs to be grouped to be easy to compare. A span of 5 years to capture a city-centered and central-regional lifestyle lifestyle is not enough. Do not forget the small towns have turned into a crowded urban area.
So shifting is not just going from "conventional" to "online". Consumers can move from customers of Hospitals A to B whose wider network and up to date technology; From Japanese-made motorcycles to LCGC and cheap cars made in China; From physical toys toys (dolls and toys) to children's fun games and gyms; From office buildings to housing and so on.
Disruption occurs in two categories. First, the market is under (low-end market) that can undermine the business actors who menter on it. Or the second, really create a really new market.
Both are equally potent to move sustenance that could destroy the future of incumbents who have bothered to build markets and create big jobs.